Reputation Dashboards

As the advanced solution for reputation intelligence, Reputation Dashboards help strategic communicators quickly answer business-critical questions on their brand health, competitor, and industry landscape.

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Reputation intelligence tailored to your needs

Monitoring and evaluating brand performance is a time-consuming and manual process, especially for strategic communications teams using custom reputation pillars. With Signal AI Reputation Dashboards, access AI-powered interactive dashboards for monitoring both your brand’s reputation performance and for deeper competitive analysis.

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Signal AI Scoring Methodology

Quantifying reputation performance

Create a winning reputation strategy without the heavy lifting. Signal AI’s proprietary scoring methodology provides an objective quantification of your performance and comparison between organizations. Our weighted reputation score uses a combination of factors including volume, sentiment, salience, and source significance, to provide you with numerical and nuanced insights.

Monitor your brand health at a glance

Easily monitor your performance with KPIs including coverage volume, sentiment and scoring over time, across your strategic pillars. Compare these like-for-like with your key competitors.

Tailor your benchmarking to the topics you care about

With this competitor scorecard, benchmark your performance across a range of scores and metrics. Identify topics where they’re winning to inform your communications strategy.

Move beyond basic metrics with topic scoring

See how pillars and underlying topics perform relative to each other and to historic benchmarks. Use coverage, volume and sentiment to identify topics which stand out, then drill into the stories driving the trends.

Scan the horizon for anomalies

Detect significant spikes in coverage for your brand outside of your topic framework. Strategically assess anomalies by quantifying and categorizing with key metrics, then dig into the stories, all in one place.

Assess past events with the highest brand impact

See key past events that affected you and your competitors, with risk level and impact score. Inspect historical trends against each of your reputation pillars with easy-to-segment filters.

Know where you stand with industry rankings

See where you rank in your industry, against your strategic pillars, and trends of coverage volume and sentiment to inform your PR and Communications strategy.

Identify risks and opportunities

Understand your strengths, weaknesses, opportunities and threats, relative to your brand pillars. Compare with your competitors to create a winning reputation strategy.

Mitigate risks with a comparison between internal priorities and external opinions

See where key topics fall in a comparison between internal value and external impact in a materiality matrix that blends Signal AI metrics with your internal priorities. Spot areas where you’re winning and areas which may require a risk mitigation strategy with positive and negative impact hotspots.

Custom Dashboards

Looking for another type of advanced analysis

Tailor your experience with Custom Dashboards built around your unique comms and reputation needs. Access Signal AI’s team of experts to guide and build your custom framework, scoring methodologies, and visualizations.

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Connect with a member of our team today to learn how AI-powered insights can change your business.

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